Joaihú | Cacao
Joaihú is a new tree-to-bar cacao company crafting premium single origin chocolate in Bahia, Brazil. Joaihú is made with love. For the brand launch, we created a campaign that brought their mission of sustainability, transparency, and love to life.
Our team spent 3 weeks on-location in Brazil, capturing content for brand, broadcast, social assets, including the stories of farmers and the process of growing, cultivating, and turning cacao into chocolate. The 15 final videos launched in September 2022.
Client | Joaihú
Creative Studio | Hogwash Studios
Directors & Creative Directors | Tori Nygren x Matt Stanton
Director of Photography | Michael Atwood
Art Director | Kate Robberson
Editor | BB Blanchard, WAX
Photographers | Michael Atwood x Matt Stanton
Color | Cédric von Niederhäusern
Audio Engineer | Marty Keating, Jesse Peterson
Models | Atylio Rosa, Teresa Silva
